Social media import: how recipes are discovered in 2026.
BigOven lets you import recipes from websites via URL and from photos using OCR scanning. Both are useful. But neither works for TikTok, Instagram Reels, or YouTube Shorts. The platforms where a huge proportion of recipe discovery now happens.
Pantree reads those video formats directly. Share a TikTok food video to Pantree from the iOS share sheet and it extracts the recipe name, ingredients, steps, and cook time from the video caption and transcript, in seconds. The same works for Instagram Reels and YouTube Shorts.
If you follow food creators on social media and want to cook what they make, this single feature is the one that changes everything.